Back to news

Artificial Intelligence Hub

August 4, 2025

ChatGPT-5 - Launch, Capabilities, Backlash

OpenAI launches GPT-5 with faster, smarter AI, expanded capabilities, and enterprise focus, balancing performance with user experience challenges.

On 8 August 2025, OpenAI officially launched GPT 5, its flagship model, now available across Free, Plus, Pro, Team, Enterprise and Education tiers. Positioned as the smartest, fastest and most useful AI to date, GPT 5 is built to handle complex tasks like coding, research, writing and healthcare inquiries with greater accuracy and fewer hallucinations than its predecessors.

Key Enhancements

  • <span class="news-text_medium">Dynamic Model Routing:</span> GPT 5 includes an intelligent system that switches between quick-response and deep-thinking modes depending on task complexity. No manual model selection is required.
  • <span class="news-text_medium">Improved Performance:</span> Upgrades include faster response times, higher factual accuracy (up to 80% better in some cases) and extended context windows (up to 256K tokens), bolstering coherence over longer interactions.
  • <span class="news-text_medium">Expanded Capabilities:</span> GPT 5 excels in domains like coding, design, math, science and content creation. Additional improvements span multimodal input handling and the integration of productivity tools.
  • <span class="news-text_medium">Business Adoption:</span> Many organisations, such as Amgen, Morgan Stanley, Lowe’s, are already deploying GPT 5 via APIs or integrating it into workflows, pointing to early enterprise traction.

Despite its advances, GPT-5’s rollout has received a mixed reception. Commentators have described the model’s improvements as incremental rather than transformative, particularly when measured against the hype that preceded its release. While GPT-5 demonstrates clear gains in reasoning, accuracy and enterprise functionality, critics argue these developments fall short of the kind of revolutionary leap expected from a new flagship system. This perception has been especially pronounced in areas such as creative writing, conversational engagement and personality, where some users have noted the GPT-5’s output feels more restrained and less dynamic than its predecessor.

Much of the early feedback has centred on the model’s tone and user experience. Many long-term users have suggested GPT-5 produces technically precise responses but at times colder and more robotic than GPT-4o, which was praised for its more natural, empathetic and engaging style. In response, OpenAI has temporarily reinstated GPT-4o as an option for Plus users, while committing to further refinements to enhance GPT-5’s personality and conversational adaptability.

The launch has also been marred by reports of technical glitches, particularly with GPT-5’s new dynamic routing system, designed to switch automatically between quick and deep reasoning modes depending on the complexity of the task. In practice, some users reported the auto-switcher occasionally misfired, producing either overly brief or needlessly verbose outputs. These shortcomings resulted in inconsistent user experiences during the crucial early days of deployment. OpenAI has acknowledged these issues and pledged rapid fixes, emphasising system stability and reliability remain central to its roadmap.

Taken together, these early criticisms highlight the challenge OpenAI faces in balancing enterprise-level performance with user-focused qualities such as warmth, creativity and natural engagement. For many users, GPT-5’s technical refinements are undeniable. Still, the initial reaction suggests improvements in personality and consistency may be just as critical to the model’s long-term adoption and success.

Strategic Implications

GPT-5 positions ChatGPT as a versatile platform capable of replacing fragmented model suites with one intelligent system. However, OpenAI faces a balancing act: delivering on performance while retaining the engagement and emotional resonance users appreciated. Its enterprise-focused improvements may bolster its long-term value proposition, even if expectations for a leap toward artificial general intelligence were tempered.

Address
London:
2 Eaton Gate
London SW1W 9BJ
New York:
295 Madison Ave 12th Floor
New York City, NY 10017
BELGRAVIA LAW LIMITED is registered with the Solicitors Regulation Authority with SRA number 8004056 and is a limited company registered in England & Wales with company number 14815978. The firm’s registered office is at 2 Eaton Gate, Belgravia, London SW1W 9BJ.

‘Belgravia Law’ (c) 2025. All rights reserved.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy and Cookie Policy for more information.